
1.Nutribar contains wheat, rice, oats and honey .
2. The brand is claiming to have 11 nutrients and offers a convenient healthy snack.
3. Nutribar does not belong to the confectionery segment ( chocolates) but belong to an emerging category called functional foods.
4. Nutribar is a cereal bar which contains cereals and multi-grains.
Nutribar is being positioned as a healthy solution to hunger. The brand is targeting the health conscious young generation. Reports suggest that this is a product specifically made for Indian market.