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Name
: Horlicks Nutri Bar
Type
: Nutri Bar
Manufacturer
:Horlicks
Mkt. Price
:Rs.15.00
Positive Point:
1.Nutribar contains wheat, rice, oats and honey .
2. The brand is claiming to have 11 nutrients and offers a convenient healthy snack.
3. Nutribar does not belong to the confectionery segment ( chocolates) but belong to an emerging category called functional foods.
4. Nutribar is a cereal bar which contains cereals and multi-grains.
Description:
Nutribar is being launched now as an extension of Horlicks. We are considering this product as a category extension because this brand is heavily supported and endorsed by Horlicks brand. So Horlicks has become the endorser brand for Nutribar. This is essential because the product is trying to create a new category.
Once the Nutribar brand becomes popular, the company may make it an individual brand without being endorsed by Horlicks. Now NutriBar is the primary brand and Horlicks is the endorser brand.
Once the Nutribar brand becomes popular, the company may make it an individual brand without being endorsed by Horlicks. Now NutriBar is the primary brand and Horlicks is the endorser brand.
Nutribar is being positioned as a healthy solution to hunger. The brand is targeting the health conscious young generation. Reports suggest that this is a product specifically made for Indian market.
